Hopecore is a subscription newsletter that focuses on positive and uplifting video content. The stakeholder needed a visual identity that was distinct from competitors and gave a warm, creative, engaging, and inspiring impression. They also needed email templates and other assetts.

I provided a full branding suite including primary logo and variations, secondary logos, logo marks, brand colors, illustrations, pattern, icons, and finally, a brand style guide to assist in future marketing. What you are seeing are the first iterations of this project.